M/S Saera Electric Auto Pvt. Ltd. is a part of “SATRA” group of companies
The company activities were initiated four decades ago by our group chairman Mr. V.K. Kapoor, a mechanical engineering graduate from the India Institute of Technology, Kanpur, India by operating Harvester Combines on custom hiring basis in India. The company was the first to introduce Harvester Combines in our country. In 1981 the company started manufacturing the BLADES of Harvester Combines and opted to go in for the manufacturing of more components of Harvester Combines when they started supplying blades, Knife guards, grain tank, worm shafts, feeder housing, adjustable sieves, wheat and paddy threshing drum etc to M/S ESPI Industrial Corporation in the year 1983.
Since then the company has diversified it’s activities into agriculture spare parts, automobiles and manufacturing spare parts for companies like M/S Maruti Suzuki Udyog Ltd., Mahindra & Mahindra, M/S Carraro, M/S New Holland Tractors. The company’s high level quality standards were recognized by these renowned manufacturers who have further increased their business with us.
With the company’s thrust for innovation and new development, Saera Electric Auto Pvt. Ltd was born which started manufacturing battery operated tricycles in NCR region, popularly termed as "E-Rickshaws".
We proudly claim to be India’s first company to launch/introduce this innovative product in the country.
These E-Rickshaws were primarily developed to save fuel to enhance the economy of the country by reducing the import on fuel and also save foreign exchange.
The company has several manufacturing units in the NCR region with all modern machines, equipments and testing facilities conforming to International standards. These facilities are run by a group of professionally trained and qualified managers and engineers. The company also boasts of a rigorous R & D department which constantly works on improved quality, cost reduction and new products and models.
Satra group of Industries was started by our beloved chairman Mr. Vijay Kapoor in the year 1973 who graduated from one of the premier institutes of India, Indian Institute of Technology, Kanpur, in 1972.
Mr. Vijay Kapoor had envisioned his country free from the shackles of poverty and also a system where a man pulls a man. This pushed him to develop a product/vehicle which was eco-friendly, low cost and required almost zero human effort which led to the birth of Battery Operated Rickshaws in India. He believed that this would provide self employment to thousands of people and upgrade their status in society as they would be able to earn better and in a more dignified way.
He also emphasized that this would save our fuel import bills and thus save our foreign exchange.
For his invaluable commitment, dedication and contribution towards the society, our beloved chairman has been honored several prestigious awards-
1. Rajiv Gandhi Quami Ekta Award 2011
2. Indira Gandhi Priyadarshini Award 2010 for his outstanding services, achievements and contribution to the society.
3. Media Excellence award- Param Shree 2010, 2011 in appreciation for efforts to the field of journalism
1. 90% indigenous product
2. Best quality products compared to Chinese counterparts
3. 100% availability of genuine and quality spare parts for all E-Rickshaw models
4. Post Sales Support for service through out the country
5. Specialized training sessions and modules for assembly and service of E-Rickshaws
6. Dedicated Vehicle Designing Team for customized E-Rickshaws, new designs and new models
7. Dedicated R&D Department for constant improvement and upgrading of E-Rickshaws
8. Rigorous Quality Inspection team at dispatch site
9. 3 state-of-art manufacturing facilities in Delhi-NCR.
10. We value customer feedback and incorporate the same in our existing and new models.
By using the best of resources at hand, we will change lives of the people who are directly or indirectly connected to us, our products and our businesses.
Our responsible business practices involve people from all spheres of life. Our commitment to green and sustainable business is bringing eco friendly technologies and awareness into the mainstream through our manufacturing processes.
We always engage the best people for a job and give them the space, freedom and the opportunity to excel. We encourage out of the box thinking and entrepreneurial skills with accountability at different levels.
Customer is KING
Our core reason for existence is the CUSTOMER. We are what we are only because of them. We will respond to the changing customer preferences and tastes to serve them better and faster.
Quality is the key to delivering value for money to our customers. We will dedicatedly drive our processes to achieve and deliver the best make, the very first time.
We will respect and value all the people who join us. We will take utmost care of their dignity, valuable time and dedicated efforts to nurture a culture of faith and transparency.